Trademarking a name and logo involves several steps and costs that are crucial for protecting a brand’s identity and ensuring exclusive rights to its use. The primary expenses include filing fees with the United States Patent and Trademark Office (USPTO), which are typically $250 to $350 per class of goods or services for each trademark application. If the trademark involves both a name and a logo, separate applications might be necessary unless they are combined in one application, potentially doubling the filing fees. Additional costs include attorney fees, which can range from $500 to $2,000, depending on the complexity of the application and legal assistance required. A comprehensive trademark search, which is advisable to avoid conflicts with existing how much does it cost to trademark a name and logo, can cost between $100 and $500. Maintenance fees, such as the Declaration of Use and Application for Renewal, are also part of the ongoing costs, with fees due every five to ten years to keep the trademark active. The total cost for trademarking a name and logo can range from $1,000 to $5,000 or more, factoring in the initial filing, legal fees, and long-term maintenance. Despite these costs, securing a trademark provides valuable legal protection and exclusive rights, making it a worthwhile investment for any business looking to protect its brand identity.