Wineguide101 is the go-to hub for wine industry insights, marketing strategies, and business trends. From branding tips to market shifts, helping you navigate and grow in the world of wine. Helping Wine Brands & Businesses Stand Out Online. Damon Segal, a.k.a. WineGuide101. Shares a passion for wine and decades of marketing experience, bringing storytelling, strategy, and digital expertise together. From Bordeaux to branding, I help businesses navigate the wine industry, craft compelling content, and connect you with your audience.